Clean House to Connect and Convert with this Brand Building Playbook

It's time to pay attention to your Homepage + About Page--you know, the two most visited (and influential) pages on your website that probably could be working a lot harder for you. Let's turn those page visits into paydays!

We’re diving deep into the world of website optimization to ensure these pages are the powerful conversion tools they could be, rather than just taking up space (or worse yet, not even done). 

Once you complete this training, you’ll have: 

✅ A fully optimized Home page that welcomes visitors effectively
✅ A compelling About page that truly represents you and your brand
✅ Both pages designed to convert visitors into subscribers and customers

a.k.a. You’ll be ready to showcase your brand’s best front, engage your audience more meaningfully, and boost your site’s conversion rates.

You will leave this training with a clear roadmap and the tools they need to create high-converting homepage and about pages that authentically represent your brand and attract your dream clients. 

*Note: This training is also included inside the Mindful Business Academy. 

✨ WHAT YOU’LL LEARN

• The difference between a homepage and an about page, and how to strategically use each one to connect with and convert your ideal clients.
• How to write a clear, compelling value proposition that immediately communicates what you do and who you do it for.
• The essential elements to include on both the homepage and about page, from eye-catching headlines to clear CTAs, lead generation, navigation and more. 
• How to structure your About page to tell a compelling story that resonates with your audience and builds trust, including specific techniques for making your about page more personal and connecting, sharing your story, mission/values, and unique personality traits.
• How to leverage ChatGPT to quickly generate first drafts of your copy.
• Tips for optimizing your pages for SEO for search engines to improve visibility and attract more organic traffic and improve rankings.
• A step-by-step process for creating, refining, and integrating their new homepage and about pages.
  
• Tips on choosing and using professional photos that enhance your website’s appeal.
• Conversion Rates: Learn strategies to turn page views into conversions, making your website a powerful tool for growing your business.
  

🎓 QUESTIONS WE ANSWER IN THIS TRAINING

I get it, talking about ourselves can be the hardest sell–it’s a constant battle between being overly modest (“who? little old me? I’m a nobody!”) and uncomfortably boastful (“I single-handedly revolutionized [insert industry here]”).

• Should it read like a formal third-person resume or really show my true personality (potty mouth and all)?
• And how do you balance sharing your story without penning a memoir? Is it too long? And also, what if I’m boring? I don’t even know what to say!
• Should it even be about me, or maybe it should only be about my ideal clients and what’s in it for them? Can it be both?
• What about my homepage–what even goes on there? Is it a portfolio, a blog, a store? Carefully curated chaos of all three?
• How do I get people to the goods without overwhelming them?
• And what even makes a Good Call-to-Action (CTA)?

Don’t worry, we got you!

🌙 WHAT YOU’LL GET

• 🎁 FREE access to our 9 video trainings and lessons for creating home and about pages that turn browsers into email subscribers and customers.
• 📚 FREE workbooks to Narrow Your Niche, Overcome Imposter Syndrome, and Clarify your Mission + Vision.
• ✂️ Customizable swipe copy + Chat GPT prompts
• 🤩 Our exclusive About Page Template;  if you use Kartra, you can import these directly into your account with the click of a button!

That’s a $1,111 value for just $44! 

❓ FAQs

• Is this course for me if I don't have a website? 
  Not really. If you haven’t launched your website yet, and need help with the tech to set up your domain, hosting and website, you’re better off to start with the Launch Lab (it’s only $9 and we teach you everything about how to start your business from scratch). This course is specifically designed for those who already have an active website and are looking to makeover, refine, or enhance their key pages: the Home and About pages. This course focuses on optimizing these pages not just for aesthetics but also for better engagement and conversion. 
• Do I need to be tech-savvy to implement these strategies? 
  Not at all. We provide step-by-step instructions and support for all tech levels. Plus, if you use Kartra, you can import our About Page template directly into your account in the click of a button.