Clean House to Connect and Convert with this Brand Building Playbook

It's time to pay attention to your Homepage + About Page--you know, the two most visited (and influential) pages on your website that probably could be working a lot harder for you. Let's turn those page visits into paydays!

We’re diving deep into the world of website optimization to ensure these pages are the powerful conversion tools they could be, rather than just taking up space (or worse yet, not even done). 

Once you complete this training, you’ll have: 

✅ A fully optimized Home page that welcomes visitors effectively
✅ A compelling About page that truly represents you and your brand
✅ Both pages designed to convert visitors into subscribers and customers

a.k.a. You’ll be ready to showcase your brand’s best front, engage your audience more meaningfully, and boost your site’s conversion rates.

You will leave this training with a clear roadmap and the tools they need to create high-converting homepage and about pages that authentically represent your brand and attract your dream clients. 

*Note: This training is also included inside the Mindful Business Academy. 

• The difference between a homepage and an about page, and how to strategically use each one to connect with and convert your ideal clients.
• How to write a clear, compelling value proposition that immediately communicates what you do and who you do it for.
• The essential elements to include on both the homepage and about page, from eye-catching headlines to clear CTAs, lead generation, navigation and more. 
• How to structure your About page to tell a compelling story that resonates with your audience and builds trust, including specific techniques for making your about page more personal and connecting, sharing your story, mission/values, and unique personality traits.
• How to leverage ChatGPT to quickly generate first drafts of your copy.
• Tips for optimizing your pages for SEO for search engines to improve visibility and attract more organic traffic and improve rankings.
• A step-by-step process for creating, refining, and integrating their new homepage and about pages.
  
• Tips on choosing and using professional photos that enhance your website’s appeal.
• Conversion Rates: Learn strategies to turn page views into conversions, making your website a powerful tool for growing your business.
  

I get it, talking about ourselves can be the hardest sell–it’s a constant battle between being overly modest (“who? little old me? I’m a nobody!”) and uncomfortably boastful (“I single-handedly revolutionized [insert industry here]”).

• Should it read like a formal third-person resume or really show my true personality (potty mouth and all)?
• And how do you balance sharing your story without penning a memoir? Is it too long? And also, what if I’m boring? I don’t even know what to say!
• Should it even be about me, or maybe it should only be about my ideal clients and what’s in it for them? Can it be both?
• What about my homepage–what even goes on there? Is it a portfolio, a blog, a store? Carefully curated chaos of all three?
• How do I get people to the goods without overwhelming them?
• And what even makes a Good Call-to-Action (CTA)?

Don’t worry, we got you!

• 🎁 FREE access to our 9 video trainings and lessons for creating home and about pages that turn browsers into email subscribers and customers.
• 📚 FREE workbooks to Narrow Your Niche, Overcome Imposter Syndrome, and Clarify your Mission + Vision.
• ✂️ Customizable swipe copy + Chat GPT prompts
• 🤩 Our exclusive About Page Template;  if you use Kartra, you can import these directly into your account with the click of a button!

That’s a $1,111 value for just $44! 

• Is this course for me if I don't have a website? 
  Not really. If you haven’t launched your website yet, and need help with the tech to set up your domain, hosting and website, you’re better off to start with the Launch Lab (it’s only $9 and we teach you everything about how to start your business from scratch). This course is specifically designed for those who already have an active website and are looking to makeover, refine, or enhance their key pages: the Home and About pages. This course focuses on optimizing these pages not just for aesthetics but also for better engagement and conversion. 
• Do I need to be tech-savvy to implement these strategies? 
  Not at all. We provide step-by-step instructions and support for all tech levels. Plus, if you use Kartra, you can import our About Page template directly into your account in the click of a button. 

Did you know this product is included in the Mindful Business Academy? 

MBA is the motherlode. It’s your all-access pass to virtually anything you’ve ever wanted from my collection of courses and trainings, without having to pay full price.

MBA is our “everything offer” aka you'll get lifetime + instant access to practically everything I’ve ever created, including my most popular courses, several hidden gems and upcoming launches that are still under wraps, and a few products that aren’t available for sale anywhere else!

All for one ridiculous price (MBA is now the best/most affordable way to work with me)--and now with NEW bonuses! Including:

• 1 monthly live Q+A coaching call with your complimentary Launch Lab access
• FREE access to all live Get it Done Weeks, which we host monthly

Joining MBA is like getting the keys to my entrepreneurial kingdom—it’s the all-you-can-eat buffet in a world full of overpriced appetizers.

This is right for you if:

• you love having everything organized and accessible all in one place
• you want front-row access to every new offering I launch, securing your spot without ever paying full price
• you want to learn from someone who gets what it's like to have an overactive mind and life full of surprises (OCD, chronic illness, parent of 2 little kids...it me!)
• your online course collection is starting to resemble a hoarder's cluttered attic with disjointed strategies that don't work together 
• you love learning but need coherence—where every resource complements the others, ensuring a seamless integration into your biz

Wait... When you say “everything”...what do you mean?

I mean practically every digital product owned by me alone that is currently sold on my website… plus a few gems that have been retired, and even some exciting upcoming releases! 

As a paying customer, you'll get access to our Private Slack Channel, the VIP Soul Circle. Think of it like the best Facebook group, only amplify its best features a hundredfold and remove all of its drawbacks. That's us! 

Community, support anytime you need it and a curated group of kindred spirits and sisterhood, all away from the pressures and ills of social media. Your safe harbor in the digital world. With dedicated channels for topics like sustainable business strategy, woo and cyclical living, accountabilty threads, soulful feminism and more!

All yours for free with any purchase in the shop! 

Refund Policy