Make Money While You Grow Your Email List

Imagine waking up to sales notifications for a product you forgot you even had. Or picture raking in a cool $2k passively over a few months from a bump offer you set up on a lazy afternoon. That’s the power of a finely tuned tripwire that can be set up in a matter of hours. Tripwires really work! They take regular traffic to your website and turn those casual browsers into loyal buyers, without the constant hustle. You’ll be ready to turn new leads into customers instantly, covering the cost of lead gen + increasing revenue on auto-pilot, no launching required.

What’s so great about tripwires? Let me count the ways!

• Start making sales before you have a big email list.
• Achieve that first sale faster than ever.
• Easily offset your ad spend.
• Grow a list of buyers.
• Create momentum, encouraging a culture of purchasing among new subscribers.
• Get instant customer feedback, helping you refine your offers and marketing strategies quickly.
• Segment your audience, identifying the most engaged and potentially profitable customers early in their journey.
  

And I could go on and on and on…

*Note: This training is also included in the Evergreen Funnel Formula course and inside the Mindful Business Academy. 

✨ WHAT YOU’LL LEARN

• Crafting Irresistible Tripwires: Learn to create low-cost offers that immediately convert new leads into paying customers. 
  • Understand the types of offers that make the best tripwires, and learn how to position them to solve specific problems for your audience.
• Strategic Bump Offers: Discover how to add value through strategically placed add-ons that increase your average order value.
  • Discover strategies for adding compelling bump offers and upsells to your tripwire funnels, including pricing strategies and the types of products that convert best.
• Maximizing Upsells: Master the art of offering higher-ticket items that your customers can't resist, boosting overall sales.
• Tech Setup and Integration: Get step-by-step guidance on setting up your tripwire funnels using Kartra, including detailed instructions for configuring timers, redirect pages, and one-click upsells.

• Analyzing and Improving Conversion Rates: Learn how to track and analyze your tripwire, bump, and upsell conversion rates to identify what’s working and what needs optimization, ensuring you get the most out of your funnels.

• Real-World Examples and Case Studies: Benefit from examples and case studies shared during the training, showcasing successful tripwire funnels and the tangible results they achieved, providing you with proven tactics to implement in your own business.

🎓 QUESTIONS WE ANSWER IN THIS TRAINING

• Where should you put tripwires? Only on lead magnets? 
• What’s the right discount? 
• How much is too much when asking for that extra sale? 
• What are average conversion rates? How do I know if this is working?
• Should your upsell be related or totally different from your lead magnet? 
• How do you create offers that feel like no-brainers to your customers?
• How do you make the upsell 1-click so they don’t have to enter their credit card info again? 
• And how the heck do you integrate all the tech?

🌙 WHAT YOU’LL GET

If you complete this training, you'll have: 

✅ A slick, seamlessly integrated tripwire that turns interest into instant income. 
✅ An irresistible bump offer that almost everyone clicks ‘yes’ on.
✅ Upsells that increase average order value without scaring your customers away.

a.k.a. You’ll be ready to turn new leads into customers instantly, covering the cost of lead gen + increasing revenue on auto-pilot, no launching required.

You'll also get: 

🎁 FREE access to our Funnel Flow workshop, including tech demos ($222 value)

📚 FREE fillable workbooks and spreadsheet trackers to map your funnel, nail your tech setup and track conversions. 

✂️ Customizable Tripwire Funnel Templates ($299 value); if you use Kartra, you can import these directly into your account with a click!

📲 Q+A with Guest Speaker (and tripwire expert) Sage Grayson on $7 Tripwires + Pricing for Sales, NOT Ego

🫶🏼 Access to a private Slack channel community

❓ FAQs

• Wait! What’s a tripwire?
  A tripwire is a limited time discount for an offer that's presented to new subscribers immediately after they sign up through your lead magnet—they get an irresistible bargain and you get unexpected income. Although you’ll learn, it’s not that unexpected because tripwires really work! They take regular traffic to your website and turn those casual browsers into loyal buyers, without the constant hustle. Tripwires are a truly warm welcome that pays dividends, especially when you include bump offers and 1-click upsells at checkout. 
• Is this course for me if I don't have a website? 
  This tripwire training is specifically designed for those who already have an active website with at least 1 way for people to join your email list. If you’re brand new and need help starting from scratch, consider our Launch Lab membership.
• What if I don’t have anything to sell?
  I bet you actually do. On the live calls, I’ll show you how to turn content you’ve already created into a low-ticket, high-value product you can use for your tripwire offer.
• Do I need to be tech-savvy to implement these strategies? 
  Not at all. We provide step-by-step instructions and support for all tech levels. Plus, if you use Kartra, you can import our Tripwire Funnel template directly into your account in the click of a button.